Balayage in Buenos Aires: price, techniques and how to choose

What balayage is

The word is French for “sweeping”. The colourist paints lightener freehand on the surface of the strands, so the colour moves gradually from a darker root to lighter lengths and ends. It looks natural and the regrowth leaves no harsh line.

What drives the price

• Length and density. More hair means more product and more hours.
• Starting point. Virgin hair, built-up dye and grey all behave differently.
• How light you want to go. A very light blonde on dark hair takes more stages.
• Technique. Balayage, classic highlights and AirTouch take different amounts of time.
• Toning and treatment. Finishing with a clean tone and protecting the hair is part of the job.

What it costs at KULTURA

At KULTURA, AirTouch, balayage or highlights cost from ARS 180,000 to ARS 455,000 depending on length and density, and a session takes up to six hours. If your hair has built-up colour or you’re not sure how it will react, start with a strand test: ARS 20,000. You can add a treatment to your colour for ARS 48,000. Prices as of November 2026.

Balayage on dark hair

On brown and dark hair, caramel and honey tones are among the most requested. Dark hair takes more care to lighten: warm pigments show up under the natural colour, and good toning keeps it from turning orange.

Balayage on short hair

It works on bobs too. The light goes where it shows most, especially around the face — the idea behind contouring.

Balayage or AirTouch

In balayage the lightener is painted by hand. In AirTouch the hair is separated with air from a dryer and only the strongest strands are lightened, so the transition is even softer. Roman explains it in our AirTouch article.

Aftercare at home

• Shampoo for coloured or blonde hair. For example FIBRE CLINIX Vibrancy or Schwarzkopf Professional’s BLONDME line.
• Purple shampoo once a week. If the blonde turns yellow, BLONDME Purple neutralises it.
• Heat protection. A protective spray before straighteners or the dryer.
• Toning between visits. Refreshes the shade without lightening everything again.