Journal
Techniques, care and answers to what we’re asked most in the studio.
A Russian beauty salon in Buenos Aires
Russia is known for its service and its approach to beauty. Here’s what we brought to Argentina.
Balayage in Buenos Aires: price, techniques and how to choose
What balayage costs in 2026, what drives the price and how it differs from AirTouch.
AirTouch, balayage, babylights and highlights: the differences
Four ways to lighten hair, explained plainly, so you know what to ask for.
Why blonde hair turns yellow and how to stop it
Yellow and orange tones are normal in lightened hair. Where they come from and how to keep blonde clean.
Gel overlay, soft gel tips or sculpted nails: which to choose
Strengthen your natural nail or lengthen it: what each technique is and what we do at KULTURA.
Russian SMART pedicure: what’s included and how often
KULTURA’s five pedicure options, what each includes and what it costs.
Brow and lash lamination: what it is and how long it lasts
Two treatments that tidy what you already have, with no daily make-up. Plus brow architecture.
Lash extensions: how long they last and how to care for them
Classic, 2D, 3D or volume: what each term means, when to come back and what to avoid.
AirTouch isn’t highlights or balayage
Why so many people choose AirTouch, as told by Roman, KULTURA’s head colourist.
Russian manicure: colour right up to the cuticle
An e-file technique that keeps hands looking immaculate for weeks. How it works and why people choose it.
Four-hand manicure and pedicure
Two artists, one appointment: Russian manicure and SMART pedicure at the same time, in about two and a half hours.Grey blending: blend it, don’t cover it
How to make grey regrowth far less noticeable.
French: the classic that never gets old
A white line along the tip, and dozens of variations around it.
Lash extensions: choosing your effect
Doll, fox, squirrel or anime: how the effects differ and how to choose yours.
Colour removal: back to a natural shade
When you want the built-up colour gone and the hair kept healthy.
Layers and relief: volume without losing length
Two of Roman’s techniques that give hair movement.
Home care: choosing for what your hair needs
Great hair is also cared for at home. What’s on KULTURA’s shelves.