AirTouch isn’t highlights or balayage
Why so many people choose AirTouch, as told by Roman, KULTURA’s head colourist.
The difference is the method
AirTouch is not the same as classic highlights or balayage. With traditional highlights everything is lightened, even hair that’s already lightened. Over time this overloads the hair and it loses quality.
Before lightening, I separate the hair with air from the dryer and work only with the strongest strands.
What happens at the touch-up
At the touch-up I don’t apply product again to hair that’s already lightened, so the hair stays healthy and the colour looks cleaner. The result is a soft, natural colour that grows out neatly, with no harsh lines.
Why people choose it
- Soft transitions.
- More natural regrowth.
- A personalised result for every client.
Time and price
At KULTURA, AirTouch, balayage or highlights start from ARS 180,000 and the appointment takes up to six hours. The final price depends on hair length and density. If you’d like to see how your hair reacts to lightening first, you can start with a strand test.
Want this at KULTURA?